Dove said sorry for the racist ad of body wash - Movingtrend

AFP - Tuesday October 10, 2017

Dove ad which is circulating in social media is about the black women turning white. The Dove brand has said sorry for the showing of the racism in a body wash advert.

The skincare brand Dove launched its three second video clip on the social media networking site Facebook. The ad showed black women removing a top to reveal white women beneath, and then she also removed her t-shirt showing a third women beneath.

Dove said on Twitter that the ad had, "missed the mark in representing women of colour thoughtfully " The ad said, " Ready for a Dove shower? Sulfate free with 100 percent gentle cleansers, our body wash gets top marks from dermatologists."

People reacted against this rascism on social media by Dove brand which is owned by Rotterdam-based food and consumer products giant Unilever.

After the launch of the video on social media a statement said, "This did not represent the diversity of real beauty which is something Dove adoring about." "We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused. "

The Dove page shows the message : "Dove believes that beauty is not one dimensional; it is not defined by your age, the shape or size of your body, the colour of your skin or your hair."

Dove hashtag #boycottdove circulated on social media, which affected its status in stock exchange.

Image courtesy by AFP

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